5 November 2026  ·  Marina Bay Sands, Singapore
CCAS Regional CX Symposium 2026

AI Powered.Human-Led.

People  |  Process  |  Technology  |  Governance  |  Quality

DateThursday, 5 November 2026
Time09:00 – 17:00
VenueMarina Bay Sands, Singapore
Hall / Room Peony Junior Ballroom
About the Symposium

The debate is done. The real work starts now.

For twenty years, we talked about the future of CX. Now we are standing in it. And the truth is, not everyone likes what they see.

AI was meant to be the great promise. Faster, smarter, more efficient. For some organisations, it delivered. For others, the promise collapsed the moment it met real customers, real processes, and real constraints.

The debate is no longer about whether to adopt AI. That question is done.

The real work now is to confront what AI has revealed about our people, our systems, and our readiness. AI Powered. Human-Led. It is a powerful claim. The five pillars are where we find out if it is true.

100+
Senior CX and contact centre practitioners
5
Strategic pillars driving the day's agenda
1
Full day — 09:00 to 17:30
The Five Pillars

Each pillar opens with the question the industry is not answering fast enough

Five strategic threads running through the day's keynotes, panels and breakout sessions.

Pillar 01

People

The Human Advantage
Invest in your people — or be displaced by those who did?

AI has changed what CX teams do day to day. But it has not changed what customers fundamentally need from them.

How have roles actually changed since AI came into the operation?
Are we investing more or less in our people than three years ago?
What does good agent development look like when the work keeps changing?
Pillar 02

Process

Designed to Deliver
Yesterday's work, today's tools?

Three years in, many organisations are revisiting the process decisions they made when AI was still new.

Which processes did we redesign for AI that we have had to revisit?
Where has automation genuinely improved the customer experience?
What does a well-run CX operation look like today versus three years ago?
Pillar 03

Technology

Technology That Serves
Did you get what they promised?

Not every technology investment has delivered what was promised. Some tools have been quietly shelved.

Are the tools we invested in delivering what was promised?
What have we quietly shelved — and why?
How do we make better technology decisions going forward?
Pillar 04

Governance

The Responsible Standard
Ever did an emergency brake to fix an AI mistake?

As AI becomes embedded in more CX decisions, the question of accountability becomes harder to avoid.

Who owns accountability for CX outcomes when AI is involved?
Are our current frameworks keeping up with how fast things are moving?
What happens when something goes wrong and accountability is unclear?
Pillar 05

Quality

What Excellence Looks Like
Is this just the new baseline?

How do you measure quality when AI is handling more of the interaction?

How do we measure quality when AI handles more of the interaction?
Are our current metrics still telling us the right things?
What does genuinely excellent service look like today?
Programme

Thursday, 5 November 2026

08:00
Arrival
Registration & Arrival
Arrival
09:00
Opening
Chairman's Opening Address
Kenneth Chong, Chairman, CCAS
Opening
09:15
Pillar 1 · People
The Human Advantage
Pillar
09:45
Pillar 2 · Process
Designed to Deliver
Pillar
10:15
Break
Morning Tea & Networking
Break
10:45
Pillar 3 · Technology
Technology That Serves
Pillar
11:15
Pillar 4 · Governance
The Responsible Standard
Pillar
11:45
Pillar 5 · Quality
What Excellence Looks Like
Pillar
12:15
Lunch
Networking Lunch
75 minutes
Lunch
13:30
Interactive Session
CCAS Interactive Session
Session
14:00
Pillar Deep-Dives
People & Process — Deep Dive
Deep Dive
14:30
Pillar Deep-Dive
Technology — Deep Dive
Deep Dive
15:00
Break
Afternoon Tea & Networking
Break
15:30
Pillar Deep-Dives
Governance & Quality — Deep Dive
Deep Dive
16:45
Appreciation
Sponsors' Appreciation
Close
17:00
Lucky Draw
Lucky Draw
Draw
17:15
Closing
Chairman's Closing Address
Kenneth Chong, Chairman, CCAS
Close
17:30
End
End of Symposium
End
Featured Panel Debate

The Human-Led Promise:
What Have We Learnt So Far?

Most organisations committed to an AI-powered, human-led approach when they started this journey.

Some have quietly reduced headcount, scaled back human touchpoints, or automated interactions they said they would not.

A few have openly backtracked on early deployments because the customer experience suffered.

The ones getting it right are not necessarily the ones who moved fastest.

So what does human-led actually look like in practice — and who in the organisation is accountable for keeping it that way?

Moderated panel · 11:30 – 12:30  ·  Panellists to be announced
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Registration

Secure your place at Symposium 2026

Join CX and contact centre leaders from across Singapore and the region for a day that will challenge assumptions and set the direction for what comes next.

Included: Full-day programme · 5 pillar sessions · Panel debate · Two tea breaks · 75-minute networking lunch · Post-event slide pack

CCAS Members
Early Bird S$500 Register by 31 Aug 2026
Standard S$580 From 1 Sep 2026
Non-Members
S$1,200
Partners & Sponsors

Supporting Symposium 2026

Made possible through the generous support of our sponsors and industry partners.

Platinum Sponsor
Your Logo
Gold Sponsors
Zoom — Gold Sponsor
Gold Sponsor
Supporting Partners
Partner
Partner
Partner

Interested in sponsoring Symposium 2026? We'd love to hear from you.

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Venue

Marina Bay Sands, Singapore

One of Asia's most iconic event destinations, at the heart of Singapore's waterfront district.

🏛️
Venue
Marina Bay Sands
🚪
Hall / Room
Peony Junior Ballroom
📍
Address
10 Bayfront Avenue, Singapore 018956
🚇
Nearest MRT
Bayfront Station (CE1/DT16) — direct underpass connection
🅿️
Parking
On-site parking available at Marina Bay Sands
🕘
Doors Open
08:00 — Registration & Arrival
Get Directions